In Dounan, a floral path weaves together the flower industry, culture, and countless dreams.

The China Dounan Flower Exhibition Hall encapsulates the past, present, and future in this beautiful industry.

Nestled at the intersection of Xingcheng Road and Jingui Street in Chenggong District, the hall spans a total display area of 1,365.38 square meters. It integrates functions for exhibition, popular science, communication, and future insights. Employing modern exhibition technologies, it vividly tells the story of Dounan flowers. This makes it a crucial window for understanding the development of the flower industry in China and even globally, as well as a new platform to experience the charm of flowers and inspire the industry’s future.

Step into the hall, a breathtaking wall of preserved roses catches the eye, blanketed with layers of pink, red, and creamy yellow hues. The fragrance hadn’t yet arrived, but the poetry was already thick in the air. Verses come alive with each step, recounting tales of Yunnan floral culture on both sides.

640 (1)In the echoes of the History Hall, Dounan’s story begins with a single “Victory” gladiolus bulb introduced by Hua Zhongyi in 1983. From fields where flowers were carried on shoulders and backs, to a world-renowned “Flower Capital of Asia”, this journey of floral industry development is vividly documented. It is the dedication to every detail—from seed breeding and cultivation to market expansion—that has nurtured today’s fragrant miracle.

Inside the Industry hall, visitors learn that a flower's journey traverses six stages. Numbers dancing on the big data screen reveal the global reach of Dounan's flowers, sold as far away as South America, truly embodying the saying “the fragrance of flowers spreads across the world”. Modern flower greenhouses, meticulously recreated, demonstrate how temperature, humidity, and light are precisely controlled by digital systems. The post-harvest processing center has achieved a closed-loop process for grading and packaging, reducing the loss rate of fresh-cut flowers to below 5%. This represents the future vision of modern intelligent agriculture, cultivating fragrance through smart technologies.

The interactive charm of the exhibition hall lies in making this fragrant journey both tangible and deeply engaging. With a light touch of your finger, experience the joy of “cloud” flower cultivation. Don VR glasses and instantly “be transported” to the bustling flower market in the early morning. At the simulated electronic auction booth, you can feel the thrilling appeal of global buyers racing against time to bid. Step into the live-streaming room and witness how “Yunnan flower” leverages E-commerce to grace countless home.

In the China Dounan Flower Exhibition Hall, the extensive directory of flower enterprises unfolds like a vibrant industry tapestry. The 117 major categories and over 1,600 types of flowers are like a vivid and fragrant “Yunnan flower” encyclopedia. The introduction of the “Chinese core” of flowers decodes the key to self-reliance and strength in seed technology.

Exploring the supporting policies for the floral industry allows visitors to sense the pulse of the times, marked by the booming development of the “Beautiful Economy”. Here, you can foresee a smarter, greener and more globally influential “Yunnan flower” industry.

Dounan’s fragrant story continues to unfold. Come to the Dounan Flower Exhibition Hall! Here, connect with Yunnan’s floral heritage, subtly savor the timeless fragrance, and witness how a single flower blossoms from the fields to reach the entire world.