On September 10, at the Yunnan Haigeng Convention Center in Kunming, the Information Office of the Yunnan Provincial Government announced that the 23rd Kunming International Flower Expo of China (KIFE) & the 2025 Yunnan International Coffee Expo will run from 19th to 21st September at the Kunming Dianchi International Convention & Exhibition Center.

24 Thematic Events

Lai Yiyong, Deputy Director-General of the Yunnan Department of Agriculture and Rural Affairs, said the fair will continue with the theme “Destination Yunnan, Garden of the World.” The exhibition area totals 60,000 m² with more than 500 participating companies. Besides flowers and coffee, tropical plants and small-berry innovation technology will be featured for the first time, bringing the four cash crops together under one roof.

The program includes 24 themed events, such as the International Symposium on Plant Variety Protection (Floriculture), the “Yunnan Flower Night” gala, and the Yunnan International Blueberry Industry Conference. Covering the entire value chain—seed, cultivation and market—the organizers aim to raise the industry’s international, professional and innovative profile and create a world-class platform for display, exchange, trade and innovation.

France will be this year’s guest country; three century-old breeding enterprises—Delbard, Morel and Meilland—will attend. Shanghai, this year’s Guest of Honor City, will send a delegation of floral and horticultural companies to pursue investment and trade opportunities under the Yunnan-Shanghai cooperation framework.

So far, more than 70 companies from 20 countries and regions have registered; 12 delegations of Chinese provincial and municipal associations will be invited; and 3,500 professional purchasers from 47 counties (cities and districts) in 10 Yunnan prefectures (cities) will take part in business matchmaking sessions. Preliminary figures show that over 1,000 overseas merchants and 22,000 domestic merchants have signed up.

Facility agriculture, as the backbone of agricultural development, occupies a major section. More than 200 domestic and foreign equipment enterprises—from the Netherlands, the U.K., Israel and China—will fill over 20,000 m² of space with over 100 custom-built booths showcasing technologies including smart climate control, water-saving irrigation, farm automation, IoT & big data, greenhouse design and construction, fertigation and soil-less substrates. Parallel events will include an international seminar on the modernization of agricultural facilities and equipment.

4 Cash Crops Covered

Chen Rui, Director of the Yunnan Flower Technology Training and Promotion Center, highlighted three key innovations and features of this year’s expo in terms of content and scale: First, the expo has achieved a leap in scale, establishing a new integrated platform for the entire industrial chain. Second, it focuses on seed industry revitalization, building a new bridge for regulatory promotion and industrial collaboration. Third, it features a collective showcase of domestically bred cut rose varieties, supporting market expansion of Chinese-bred varieties.

Notably, the Flower Expo, along with three specialized exhibitions—the 2025 Yunnan International Coffee Expo, the 2025 Asia International Tropical Plant Exhibition, and the Yunnan International Small Berry Innovation Technology Exhibition—forms the “four key exhibitions” showcasing Yunnan’s plateau agriculture. Together, they cover fresh cut flowers, coffee, berries, and tropical plants, promoting the coordinated development of “Yunnan Flowers,” “Yunnan Coffee,” and “Yunnan Fruits.” This offers visitors a one-stop panoramic window to experience the unique charm of Yunnan’s highland agricultural characteristics.

What’s more, the first “China (Yunnan) International Cut-Rose New Varieties Competition” will be added to the Expo this year, with both international and domestic divisions, showcasing the latest breeding achievements at home and abroad. Concurrent events “Florist China” and the “China Creative Floral Gift Competition” will promote Chinese-bred varieties and provide real-market test beds to move them “from lab to market”.

In 2024, Yunnan’s flower acreage reached 1.95 million mu (about 320,000 acres / 130,000 ha), including 350,000 mu (about 58,000 acres / 23,000 ha) of fresh cut flowers that yielded 20.6 billion stems, creating an industry worth over 100 billion yuan. Yunnan flowers are exported to more than 50 countries and regions and hold 70% of China’s domestic market, leading to a continuous increase in the brand's influence. During the same period, the coffee planting area in the province reached 1.267 million mu (about 210,000 acres / 85,000 ha), with an output of 150,000 tons, accounting for over 98% of the national total. Coffee beans and coffee products were sold to 29 countries and regions. 

Click here to view Chinese report

(Editors: Shining, Rachel)