LHASA, Oct. 3 (Xinhua) -- Tashi Badan, 29, is the founder of Yakhore Design Company in southwest China's Xizang Autonomous Region. In recent years, he has led his team to develop a variety of Tibetan culture-themed products such as decorative items, art pieces and fridge magnets. Describing himself as "a bridge," Tashi Badan promotes products through short videos and live streaming, helping local artists reach a broader audience.

Looking to the future, Tashi Badan hopes to bring more local young people to explore ethnic culture and create a cultural brand with wide-reaching influence.