As the Spring Festival approaches, the Dounan Flower Market in Kunming—the largest fresh-cut flower market in Asia—is witnessing a boom in New Year flower fairs.

Inside the greenhouses, New Year blooms such as Phalaenopsis orchids, nurtured with advanced agricultural technology, are in hot demand. Workers are rushing to pack and ship them to all parts of the country. In the bustling offline markets, wintersweet and lilies are among the favorites, drawing crowds of residents and tourists alike. Meanwhile, online sales are also thriving—livestreaming merchants have adopted an integrated “warehousing + livestreaming + delivery” model, generating daily sales worth several million yuan for popular varieties like red wintersweet.

From flower fields to fingertips, Dounan’s blossoms are carried along a complete industrial chain that connects cultivation, logistics, and digital commerce—delivering the warmth of spring and festive beauty from Kunming to households.

Click here to view the Chinese report

(Editors: Rachel,Flynn)